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Super Mario Run Slips From ‘Highest Grossing App’ Title – Here’s Why

Super Mario Run
Image source: Screen grab from Youtube/Nintendo Mobile account

Mobile Gaming

Super Mario Run Slips From ‘Highest Grossing App’ Title – Here’s Why

Super Mario Run slips from being the “Highest Grossing App” in the Apple App Store due to its price.

The game was downloaded more than 40 million times in its first four days ever since it launched last December 15. This was just in the iOS. It gained around 2.85 million download during the day of December 15 itself according to Apptopia.

However, the game’s sales started to crash a week after the launch.

Reason for Drop in Sales

The main reason for the drop would be because of the charges made by Nintendo. Players only get to experience the game for the first three levels. To play the rest of the game, players should pay $9.99 which they find to be not worth it all. Apptopia also mentioned that only 1 to 2 percent of people who downloaded the game buy the game’s full version.

Another reason would be that the game lacks the quality of most mobile games wherein games are usually free but encourage users to buy in-app purchases for items that will speed up their progress. But, Mario Run has settled with flat fee charges for players to complete the game.

Nintendo shares have been unstable this month. It has fallen to 18 percent since December 12 according to Bloomberg. This raised doubts about the company’s ability to execute its strategy properly with releasing its first mobile Super Mario game.

Read Also: Super Mario Run Toad Rally Guide: How To Get More Tickets

What Do Charts Say

The following charts explain more of the game’s decline:

Super Mario Run

Image source: Screen grab from http://qz.com/871145/super-mario-runs-sales-are-starting-to-crash-a-week-after-its-launch/ by Sensor Tower

Super Mario Game has declined in its ranks with these 6 countries who were the top buyers during the game’s second day of launch. Now they are all down to a significant number.

Super Mario Run

Image source: Screen grab from http://qz.com/871333/nintendo-left-a-lot-of-money-on-the-table-by-making-super-mario-run-too-expensive/ by Apptopia

This shows Mario Run‘s estimated revenue if it were cheaper. Nintendo would definitely get higher sales should the game be $8 cheaper than its price.

Super Mario Run

Image source: Screen grab from https://www.bloomberg.com/news/articles/2016-12-26/super-mario-run-no-longer-highest-grossing-app-in-any-country by Bloomberg via App Annie

In terms of free downloads, the game is still on top in 68 countries, down from a peak of 138 on December 17.

Nintendo recently sent out a survey about Super Mario Run which would mean that they would want to make some changes with the game. We do hope that they change the game’s price. The game is still available on iOS devices.

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