NieR Automata is an upcoming action role-playing video game developed by PlatinumGames. Square Enix will publish the game for the PS4 and Microsoft Windows PC. The story in the game will revolve around the battles of a combat android called YoRHa No. 2 Model B. She is the main protagonist in the game and is accompanied by her companion in a proxy war between alien machines versus humans in the Nier world. Most recently, Square Enix collaborated with amazarashi to feature the game in a music video.
Before we proceed to discuss the music video wherein NieR Automata was featured, it is essential to know first about the production of the game. The development began in 2014. The goal of the producers and developers was to make a game that sticks with the life and soul of the original NieR game. They wanted to do this by giving a new and improved gaming experience to the players of the game. With this, the staff faced a lot of challenges regarding the game’s development.
Featured in a Music Video
Perhaps to proceed with a strategic marketing and promotional style, and to get through the aforesaid challenges, Square Enix collaborated with amazarashi as reported in Siliconera for a music video. Amazarashi is an alternative rock band in Japan. NieR Automata‘s 2B was also featured in the music video along with a bunch of dolls getting destroyed in the course of the video. The music video shows the new single of the band called Deserving of Life or Inochi ni Fusawashii in Japanese. Watch the said music video here:
Hiromu Akita, the lead singer of the band, said that he is a huge fan of NieR. This is the main reason why the collaboration happened in the first place. The director for the game, Taro Yoko, expected that “This should be something that will make both NieR fans and amazarashi fans happy.”
Yoko Taro originally drafted the music video himself. The doll creation group Pygmalion’s Ryo Yoshida created 200 dolls for the video. The dolls had makeup on and Yoshida made them appropriate for the setting of the world of NieR.
Square Enix will release NieR Automata in Japan on February 23. Square Enix will also launch the game in North America on March 7 and Europe on March 10, 2017 for the PS4. The developing company and the publisher have not yet announced the exact release date for the PC version. But, it will be available sometime this year as well.